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ISBN-10 0071094954ISBN-13 9780071094955
ISBN-10 0-07-105186-4ISBN-13 978-0-07-105186-6
Author(s): Frank, Robert; Parker, Ian; Alger, Ingela
Publisher: McGraw-Hill Ryerson Ltd. Canada
Copyright year: © 2013 Pages: 672

With the CourseSmart eTextbook version of this title, students can save up to 50% off the cost of a print book, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy. CourseSmart is an online eTextbook, which means users need to be connected to the internet in order to access. Students can also print sections of the book for maximum portability. Microeconomics & Behaviour was the first intermediate microeconomics text designed specifically for Canadian students. At a basic but important level, in every chapter, students will encounter Canadian spelling, units of measurement, people, companies, places, historical examples, and, of course, applications of microeconomic principles to Canadian economic policy issues. According to the authors, three elements are vital in developing students' economic intuition. The first is that the examples through which they learn the concepts are familiar ones, so that students can build on what they already know in grounding the concepts in their own experience. The second is reinforcement: repetition with variations of the same concept in different contexts. Students thus acquire not merely abstract knowledge, but rather a working knowledge of how the models function in different contexts and under varying assumptions. The third is enjoyment. Learning economics is hard work, but it does not have to be boring. Frank/Parker provides students with a combination of rigour and accessibility. The text uses puzzles, humour, and interesting examples to involve students in the process of acquiring the concepts. The mathematical applications allow for flexibility as to the rigour of calculus or non-calculus based courses through extensive appendices and a very unique Basic Math Review online resource.