| Contemporary Advertising, 11th Edition by Arens, William; Weigold, Michael; Arens, Christian Publisher: McGraw-Hill Higher Education Copyright Year: 2008 Publishing Date: 2007/03/16 eText ISBN-10: 0-07-724491-5 | eText ISBN-13: 978-0-07-724491-0 | Print ISBN-10: 0-07-352991-5 | Print ISBN-13: 978-0-07-352991-2 | Saleable Print ISBN-10: 0-07-352991-5 | Saleable Print ISBN-13: 978-0-07-352991-2 |
Pages: 752 |
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