| Essentials of Contemporary Advertising, 2nd Edition by Arens, William; Schaefer, David; Weigold, Michael Publisher: McGraw-Hill Higher Education Copyright Year: 2009 Publishing Date: 2008/05/14 eText ISBN-10: 0-07-727148-3 | eText ISBN-13: 978-0-07-727148-0 | Print ISBN-10: 0-07-338097-0 | Print ISBN-13: 978-0-07-338097-1 | Saleable Print ISBN-10: 0-07-338097-0 | Saleable Print ISBN-13: 978-0-07-338097-1 |
Pages: 608 |
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