CourseSmart - 0077271483 - Essentials of Contemporary Advertising, 2nd Edition

by Arens, William; Schaefer, David; Weigold, Michael

Publisher: McGraw-Hill Higher Education

Publishing Date: 2008/05/14

eText ISBN-10

0-07-727148-3

eText ISBN-13

978-0-07-727148-0

Print ISBN-10

0-07-338097-0

Print ISBN-13

978-0-07-338097-1

Saleable Print ISBN-10

0-07-338097-0

Saleable Print ISBN-13

978-0-07-338097-1

by Arens, William; Schaefer, David; Weigold, Michael

eTextbook $77.50

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