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Contemporary Advertising, 12th Edition by Arens, William; Weigold, Michael; Arens, Christian Publisher: McGraw-Hill Higher Education Copyright Year: 2009 Publishing Date: 2008/10/27 eText ISBN-10: 0-07-727149-1 | eText ISBN-13: 978-0-07-727149-7 | Print ISBN-10: 0-07-338107-1 | Print ISBN-13: 978-0-07-338107-7 | Saleable Print ISBN-10: 0-07-338107-1 | Saleable Print ISBN-13: 978-0-07-338107-7 |
Pages: 736 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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