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Additional product details

eText: 
ISBN-13 9780077499204ISBN-10 0077499204
Print: 
ISBN-10 0078029236ISBN-13 9780078029233
Author(s): SCHILLING, MELISSA
Publisher: McGraw-Hill Higher Education
Copyright year: © 2013 Pages: 336
Description

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

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