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eTextbook
Advertising Ethics: Basic Ethics in Action
ISBN-13: 978-0-13-094121-3 See more
Author(s): Edward H. Spence; Brett Van Heekeren - Charles Sturt University an...See more
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eText:
ISBN-10 0-13-128892-X, ISBN-13 978-0-13-128892-8
Print:
ISBN-10 0-13-094121-2, ISBN-13 978-0-13-094121-3
Author(s): Edward H. Spence; Brett Van Heekeren - Charles Sturt University and Centre for Applied Philosophy and Public Ethics
Publisher: Pearson
Copyright year: © 2005 Pages: 160
Description
For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.
Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
