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Advertising Ethics: Basic Ethics in Action by Edward H. Spence; Brett Van Heekeren - Charles Sturt University and Centre for Applied Philosophy and Public Ethics Publisher: Prentice Hall Copyright Year: 2005 Publishing Date: 2004/06/08 eText ISBN-10: 0-13-128892-X | eText ISBN-13: 978-0-13-128892-8 | Print ISBN-10: 0-13-094121-2 | Print ISBN-13: 978-0-13-094121-3 |
Pages: 160 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For graduate and undergraduate courses in Media Studies,
Communication Ethics, Marketing Ethics, and Business
Ethics.
Text focuses on an applied philosophical analysis of the nature
of advertising in general and of specific ethical issues that arise
in advertising. Includes case studies and refers to current
professional codes and practices in the Advertising Industry and
contemporary ethical theory. One in the Basic Ethics in
Action applied ethics series, edited by Michael Boylan. |
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