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Copyright, ii
Preface, vii
About the Author, ix
Introduction, xi
1. What Is Multimedia Writing?, 1
WHAT CONSTITUTES MULTIMEDIA?, 2
WHAT CONSTITUTES MULTIMEDIA WRITING?, 3
HOW MULTIMEDIA DEVELOPED, 6
WHERE MULTIMEDIA WRITING STANDS TODAY, 7
THE FUTURE OF MULTIMEDIA WRITING, 10
Review, 12
Key Terms and Concepts, 13
Chapter Questions, 13
Now You Try, 14
Endnotes, 14
Answers for Chapter 1, 15
2. Why Are Words Important?, 17
HOW WORDS AFFECT YOUR GOALS AND OBJECTIVES, 20
HOW WORDS AFFECT YOUR DESIGN, 22
HOW WORDS AFFECT YOUR AUDIENCE, 24
HOW TO MAKE YOUR WORDS MEMORABLE, 25
Review, 32
Key Terms and Concepts, 32
Chapter Questions, 33
Now You Try, 33
Endnotes, 33
Answers for Chapter 2, 34
3. Traditional Writing vs. Multimedia Writing, 37
WHAT DEFINES TRADITIONAL WRITING?, 39
WHAT DEFINES MULTIMEDIA WRITING?, 40
IN WHAT WAYS ARE THESE TYPES OF WRITING ALIKE?, 44
IN WHAT WAYS ARE THESE TYPES OF WRITING DIFFERENT?, 45
Review, 50
Key Terms and Concepts, 51
Chapter Questions, 51
Now You Try, 52
Endnote, 52
Answers for Chapter 3, 52
4. Creating Your Content, 55
CONSIDER THE LEGALITIES, 56
PLAN AND ORGANIZE CONTENT FOR A WEBSITE, 61
PLAN AND ORGANIZE CONTENT FOR A SLIDE PRESENTATION, 69
Review, 70
Key Terms and Concepts, 72
Chapter Questions, 72
Now You Try, 72
Endnotes, 73
Answers for Chapter 4, 73
5. Make Your Words Work, 75
THE IMPORTANCE OF PROPER SPELLING, GRAMMAR, AND PUNCTUATION, 76
Self-Test Questions, 80
DEALING WITH SLANG, JARGON, ACRONYMS, AND ABBREVIATIONS, 88
WHAT TO CONSIDER WHEN WRITING FOR AN INTERNATIONAL AUDIENCE, 90
Review, 92
Key Terms and Concepts, 92
Chapter Questions, 93
Now You Try, 93
Endnote, 93
Answers for Chapter 5, 94
6. Writing with Style, 107
SET THE TONE OF YOUR MULTIMEDIA ENDEAVOR, 108
ENGAGE AND INVOLVE YOUR AUDIENCE, 112
CHOOSE ACTIVE OVER PASSIVE VOICE, 117
KEEP WRITING LIVELY, 119
WRITE CONCISE YET COMPLETE CONTENT, 120
Review, 122
Key Terms and Concepts, 123
Chapter Questions, 123
Now You Try, 123
Endnotes, 123
Answers for Chapter 6, 124
7. Words as Graphic Elements, 127
THE EVOLUTION AND REVOLUTION OF WORDS, 128
USE FONT STYLES AND SIZES EFFECTIVELY, 131
ADD COLOR TO TEXT FOR SPECIAL EFFECT, 134
UNDERSTAND HOW CONTRAST AND MOVEMENT IMPACT TEXT, 136
EXPLORE OTHER EMPHASIS TECHNIQUES AND MONITOR THEIR USE, 137
Review, 142
Key Terms and Concepts, 142
Chapter Questions, 143
Now You Try, 143
Endnotes, 144
Answers for Chapter 7, 144
8. Formatting Text in a Multimedia Environment, 145
COMPOSITION, 146
CONTRAST, 150
CONSISTENCY, 151
SPACING AND LAYOUT, 153
HIERARCHY, 157
A TRADITIONAL FORMAT THAT DOESN'T WORK, 160
SOME TRADITIONAL FORMATS THAT DO WORK, 169
WORDS AND DESIGN: WORKING TOGETHER, 172
Review, 177
Key Terms and Concepts, 178
Chapter Questions, 178
Now You Try, 178
Endnotes, 179
Answers for Chapter 8, 179
Chapter Questions, 181
9. Special Considerations for Websites, 183
THE ORGANIZATIONAL ESSENTIALS TO CONSIDER, 184
CONSTRUCTION BASICS FOR THE WEB, 189
INTERACTIVITY IS THE HEART OF THE INTERNET, 190
HOW EDUCATIONAL THEORY APPLIES TO YOUR VIEWERS, 196
UTILIZING HYPERLINKS, 198
Review, 199
Key Terms and Concepts, 200
Chapter Questions, 200
Now You Try, 200
Endnotes, 201
Answers for Chapter 9, 201
10. Special Considerations for Visual Presentations, 203
AN EFFECTIVE WAY TO CONSTRUCT A GOOD SCRIPT, 204
FINAL TIPS TO ENLIVEN YOUR PRESENTATION, 208
Review, 212
Key Terms and Concepts, 214
Chapter Questions, 214
Now You Try, 214
Endnote, 215
Answers for Chapter 10, 215
Appendix A. Great ( Writer-Friendly) Software for Websites and Presentations, 219
WEBSITES, 219
PRESENTATIONS, 221
Appendix B. Finding Help Along the Way: Additional Reading About Writing, 223
BOOKS ABOUT WRITING AND LANGUAGE ARTS, 223
BOOKS ABOUT USABILITY THAT APPLY TO WEB AND PRESENTATION DESIGN, 223
JOURNALS AND PERIODICALS, 224
JOURNAL ARTICLE, 224
Glossary, 224

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