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E-Marketing, Fourth Edition by Judy Strauss - Associate Professor of Marketing Chair, Managerial Sciences Department University of Nevada, Reno; Adel El-Ansary - Donna L. Harper Professor of Marketing Coggin College of Business Administration University of North Florida; Raymond Frost - Professor of Management Information Systems Ohio University Publisher: Prentice Hall Copyright Year: 2006 Publishing Date: 2005/03/04 eText ISBN-10: 0-13-132904-9 | eText ISBN-13: 978-0-13-132904-1 | Print ISBN-10: 0-13-148519-9 | Print ISBN-13: 978-0-13-148519-8 |
Pages: 480 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For courses in
Electronic Marketing and Internet Business.
This 4th
edition of E-Marketing treats the subject as
traditional marketing with a twist: the Internet and other
technologies have had a profound effect on the way we do business.
This transformation has resulted in new business models that add
customer value, build customer relationships, and increase company
profitability. Stressing product, pricing, distribution, and
promotion, the authors have tightened their presentation by using a
strategic perspective and giving many important practices not
covered in previous editions: namely, blogs, social networking,
online branding, and search marketing. Point-of-purchase scanning
devices, databases, and other offline technologies are
discussed. |
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