A Framework for Marketing Management, Third Edition

by Philip Kotler - Northwestern University; Kevin Lane Keller - Dartmouth College
Publisher: Prentice Hall
Copyright Year: 2007
Publishing Date: 2006/04/18
eText ISBN-10: 0-13-219142-3  
eText ISBN-13: 978-0-13-219142-5  
Print ISBN-10: 0-13-145258-4  
Print ISBN-13: 978-0-13-145258-9  
Pages: 384
eTextbook $66.00
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.   Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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