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A Framework for Marketing Management, Third Edition by Philip Kotler - Northwestern University; Kevin Lane Keller - Dartmouth College Publisher: Prentice Hall Copyright Year: 2007 Publishing Date: 2006/04/18 eText ISBN-10: 0-13-219142-3 | eText ISBN-13: 978-0-13-219142-5 | Print ISBN-10: 0-13-145258-4 | Print ISBN-13: 978-0-13-145258-9 |
Pages: 384 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For the MBA Marketing Management course
and/or undergraduate capstone marketing strategy
course.
Framework for Marketing Management
provides authoritative marketing theory in a concise format to
provide flexibility where outside cases, simulations, and projects
are brought in. |
ABOUT THIS TITLE - PREVIOUS EDITIONS | PRICE | ACTION | |
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