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Marketing Management, Twelfth Edition
by Philip Kotler - Northwestern University; Kevin Lane Keller - Dartmouth College
Publisher: Prentice Hall
Copyright Year: 2006
Publishing Date: 2005/03/01
Print ISBN-10: 0-13-145757-8  
Print ISBN-13: 978-0-13-145757-7  
eText ISBN-10: 0-13-186346-0  
eText ISBN-13: 978-0-13-186346-0  
Pages: 816
eTextbook $87.10
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