
Marketing Management, Twelfth Edition Publisher: Prentice Hall Copyright Year: 2006 Publishing Date: 2005/03/01
Course: Marketing Management Pages: 816 DESCRIPTION For the MBA Marketing Management
course and/or undergraduate capstone marketing strategy
course.
This is the #1
selling marketing management textbook worldwide because it
consistently delivers on its brand promise: to be the first to
reflect changes in marketing theory and practice. Read More » |
