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eTextbook
Marketing Management, Twelfth Edition
ISBN-13: 978-0-13-145757-7 See more
Author(s): Philip Kotler; Kevin Lane Keller
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eTextbook Digital Rental:180 days
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Additional product details
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Marketing Promotion
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