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Marketing Management, Twelfth Edition by Philip Kotler - Northwestern University; Kevin Lane Keller - Dartmouth College Publisher: Prentice Hall Copyright Year: 2006 Publishing Date: 2005/03/01 eText ISBN-10: 0-13-186346-0 | eText ISBN-13: 978-0-13-186346-0 | Print ISBN-10: 0-13-145757-8 | Print ISBN-13: 978-0-13-145757-7 |
Pages: 816 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For the MBA Marketing Management
course and/or undergraduate capstone marketing strategy
course.
This is the #1
selling marketing management textbook worldwide because it
consistently delivers on its brand promise: to be the first to
reflect changes in marketing theory and practice. |
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