CourseSmart - 0131457578 - Marketing Management, Twelfth Edition

by Philip Kotler - Northwestern University; Kevin Lane Keller - Dartmouth College

Publisher: Prentice Hall

Publishing Date: 2005/03/01

eText ISBN-10

0-13-186346-0

eText ISBN-13

978-0-13-186346-0

Print ISBN-10

0-13-145757-8

Print ISBN-13

978-0-13-145757-7

by Philip Kotler - Northwestern University; Kevin Lane Keller - Dartmouth College

eTextbook $95.80

(180 day subscription)

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