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Principles of Marketing, Eleventh Edition by Philip Kotler - Northwestern University; Gary Armstrong - University of North Carolina Publisher: Prentice Hall Copyright Year: 2006 Publishing Date: 2005/02/01 eText ISBN-10: 0-13-186348-7 | eText ISBN-13: 978-0-13-186348-4 | Print ISBN-10: 0-13-146918-5 | Print ISBN-13: 978-0-13-146918-1 |
Pages: 768 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For the Principles of Marketing course.
The comprehensive, classic principles text that in its
new edition incorporates a customer value framework to tie together
marketing concepts for students. |
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