Principles of Marketing, Eleventh Edition

by Philip Kotler - Northwestern University; Gary Armstrong - University of North Carolina
Publisher: Prentice Hall
Copyright Year: 2006
Publishing Date: 2005/02/01
eText ISBN-10: 0-13-186348-7  
eText ISBN-13: 978-0-13-186348-4  
Print ISBN-10: 0-13-146918-5  
Print ISBN-13: 978-0-13-146918-1  
Pages: 768
eTextbook $99.33
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