CourseSmart - 0131469185 - Principles of Marketing, Eleventh Edition

by Philip Kotler - Northwestern University; Gary Armstrong - University of North Carolina

Publisher: Prentice Hall

Publishing Date: 2005/02/01

eText ISBN-10

0-13-186348-7

eText ISBN-13

978-0-13-186348-4

Print ISBN-10

0-13-146918-5

Print ISBN-13

978-0-13-146918-1

by Philip Kotler - Northwestern University; Gary Armstrong - University of North Carolina

eTextbook $99.33

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