Personal Finance: Turning Money into Wealth, Fourth Edition

by Arthur J. Keown - Virginia Polytechnic Institute and State University R.B. Pamplin Professor of Finance
Publisher: Prentice Hall
Copyright Year: 2007
Publishing Date: 2006/04/17
eText ISBN-10: 0-13-221404-0  
eText ISBN-13: 978-0-13-221404-9  
Print ISBN-10: 0-13-174281-7  
Print ISBN-13: 978-0-13-174281-9  
Pages: 672
eTextbook $83.33
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Keown is the only Personal Finance text that builds on 15 Principles to help students develop an intuitive understanding of the process of financial planning so they can use the resources learned in this course to be better financial planners. This text is written directly to the student. It teaches students how to manage their personal finances. It concentrates on the fundamentals and underlying principles of personal finance, rather than focusing on equations and specific tools which are more easily forgotten.
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