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eText: 
ISBN-10 0-13-186631-1ISBN-13 978-0-13-186631-7
Print: 
ISBN-10 0-13-186622-2ISBN-13 978-0-13-186622-5
Author(s): Kenneth E. Clow - University of Louisiana at Monroe; Donald Baack - Pittsburg State University
Publisher: Prentice Hall
Copyright year: © 2007 Pages: 544
Description

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

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