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eTextbook
Integrated Advertising, Promotion, and Marketing Communications, Third Edition
ISBN-13: 978-0-13-186622-5 See more
Author(s): Kenneth E. Clow - University of Louisiana at Monroe; Donald Baack...See more
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eTextbook Digital Rental:180 days
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For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.
Marketing Promotion
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