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Integrated Advertising, Promotion, and Marketing Communications, Third Edition
by
Kenneth E. Clow - University of Louisiana at Monroe; Donald Baack - Pittsburg State University
Publisher:
Prentice Hall
Copyright Year:
2007
Publishing Date:
2006/03/22
eText ISBN-10:
0-13-186631-1
eText ISBN-13:
978-0-13-186631-7
Print ISBN-10:
0-13-186622-2
Print ISBN-13:
978-0-13-186622-5
Course:
Marketing Channels
,
Advertising/Promotion
Pages:
544
eTextbook
$77.00
(180 day subscription)
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