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eTextbook
Strategic Marketing Problems, Eleventh Edition: Cases and Comments
ISBN-13: 978-0-13-187152-6 See more
Author(s): Roger A. Kerin - Southern Methodist University; Robert A. Peterson...See more
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eText:
ISBN-10 0-13-187153-6, ISBN-13 978-0-13-187153-3
Print:
ISBN-10 0-13-187152-8, ISBN-13 978-0-13-187152-6
Author(s): Roger A. Kerin - Southern Methodist University; Robert A. Peterson - University of Texas at Austin
Publisher: Prentice Hall
Copyright year: © 2007 Pages: 736
Description
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
