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ISBN-13 9780131871533ISBN-10 0131871536
ISBN-10 0-13-187152-8ISBN-13 978-0-13-187152-6
Author(s): Roger A. Kerin - Southern Methodist University; Robert A. Peterson - University of Texas at Austin
Publisher: Pearson
Copyright year: © 2007 Pages: 736

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

The premier marketing strategy and management casebook in the world.

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