CourseSmart - 0131871536 - Strategic Marketing Problems, Eleventh Edition: Cases and Comments

by Roger A. Kerin - Southern Methodist University; Robert A. Peterson - University of Texas at Austin

Publisher: Prentice Hall

Publishing Date: 2006/09/20

eText ISBN-10

0-13-187153-6

eText ISBN-13

978-0-13-187153-3

Print ISBN-10

0-13-187152-8

Print ISBN-13

978-0-13-187152-6

by Roger A. Kerin - Southern Methodist University; Robert A. Peterson - University of Texas at Austin

eTextbook $96.00

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