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Services Marketing: People, Technology, Strategy, Sixth Edition by Christopher Lovelock - Yale University; Jochen Wirtz - National University of Singapore Publisher: Prentice Hall Copyright Year: 2007 Publishing Date: 2006/09/27 eText ISBN-10: 0-13-187551-5 | eText ISBN-13: 978-0-13-187551-7 | Print ISBN-10: 0-13-187552-3 | Print ISBN-13: 978-0-13-187552-4 |
Pages: 672 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For advanced undergraduate and MBA/EMBA
courses in Services Marketing.
Organized around a strategic marketing framework to give
instructors maximum flexibility in teaching and take students
deeper into the consumer and competitive environments in services
marketing.
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