Services Marketing: People, Technology, Strategy, Sixth Edition

by Christopher Lovelock - Yale University; Jochen Wirtz - National University of Singapore
Publisher: Prentice Hall
Copyright Year: 2007
Publishing Date: 2006/09/27
eText ISBN-10: 0-13-187551-5  
eText ISBN-13: 978-0-13-187551-7  
Print ISBN-10: 0-13-187552-3  
Print ISBN-13: 978-0-13-187552-4  
Pages: 672
eTextbook $96.00
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