|   Study Smarter- Get instant access anytime, anywhere, from any computer
- Take notes within your eTextbook
- Search your book & take notes
- Highlight relevant sections
- eTextbooks cost up to 50% less!
Marketing Management, Third Edition by Russell S. Winer - New York University Publisher: Prentice Hall Copyright Year: 2007 Publishing Date: 2006/05/31 eText ISBN-10: 0-13-196341-4 | eText ISBN-13: 978-0-13-196341-2 | Print ISBN-10: 0-13-196334-1 | Print ISBN-13: 978-0-13-196334-4 |
Pages: 544 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
RELATED eTEXTBOOKS - YOU MIGHT ALSO BE INTERESTED IN | PRICE | ACTION | |
ABOUT THIS TITLE - DESCRIPTION | | For upper-level undergraduate or MBA
courses in Marketing Management.
The only marketing management text with a
strategic framework to take students beyond the basic
concepts.
|
ABOUT THIS TITLE - PREVIOUS EDITIONS | PRICE | ACTION | |
INSTRUCTOR RESOURCES | ACTION | |
|
Tell a Friend!
Share on Twitter
