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eTextbook
Basic Marketing Research: Using Microsoft® Excel Data Analysis, Second Edition
ISBN-13: 978-0-13-205958-9 See more
Author(s): Alvin C. Burns; Ronald F. Bush
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For undergraduate Marketing Research courses.Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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