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ISBN-13 9780132109888ISBN-10 0132109883
ISBN-10 0132109867ISBN-13 9780132109864
Author(s): Gerald L. Manning; Michael Ahearne; Barry L. Reece
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 544

For courses in Sales and Personal Selling.

A hands-on approach to the sales skills students need in order to create and deliver superior value to customers.

In today’s consumer-focused business world, professional sales skills are an important asset for students to have. To help students enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application. 

The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more “learn by doing” materials to equip students with hands-on experience.