eTextbook
Selling Today: Partnering to Create Value, Twelfth Edition
ISBN-13: 978-0-13-210986-4 See more
Author(s): Gerald L. Manning; Michael Ahearne; Barry L. Reece
Price Information
Our price:$90.99
Regular price:$227.80
You save:$136.81
eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-210988-3, ISBN-13 978-0-13-210988-8
Print:
ISBN-10 0-13-210986-7, ISBN-13 978-0-13-210986-4
Author(s): Gerald L. Manning; Michael Ahearne; Barry L. Reece
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 544
Description
For courses in Sales and Personal Selling.
A hands-on approach to the sales skills students need in order to create and deliver superior value to customers.
In today’s consumer-focused business world, professional sales skills are an important asset for students to have. To help students enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.
The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more “learn by doing” materials to equip students with hands-on experience.
