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ISBN-10 0132146142ISBN-13 9780132146142
ISBN-10 0-13-801881-2ISBN-13 978-0-13-801881-8
Author(s): Kenneth C. Laudon; Carol Guercio Traver
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 912

For the undergraduate and graduate e-commerce course in any business discipline.


The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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