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ISBN-13 9780132157957ISBN-10 0132157950
ISBN-10 0132157942ISBN-13 9780132157940
Author(s): David M. Kroenke
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 672

For undergraduate Introduction to Management Information Systems courses. Flexible modules for instructors, real-world lessons for students. Help your students see why MIS is the most important course in the business school with Experiencing MIS. This modular text shows students how businesses use—and need—information systems to accomplish their goals, objectives, and competitive strategy. The third edition focuses on the latest innovation in MIS and addresses today’s changing student experience.