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Additional product details

eText: 
ISBN-13 9780132177078ISBN-10 0132177072
Print: 
ISBN-10 013217684XISBN-13 9780132176842
Author(s): Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 600
Description

For undergraduate Principles of Marketing courses.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

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