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eTextbook
Advertising: Principles & Practice, Eighth Edition
ISBN-13: 978-0-13-222415-4 See more
Author(s): Sandra Moriarty; Nancy Mitchell; William Wells
Price Information
eTextbook Digital Rental:180 days
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Additional product details
eText:
ISBN-10 0-13-222425-9, ISBN-13 978-0-13-222425-3
Print:
ISBN-10 0-13-222415-1, ISBN-13 978-0-13-222415-4
Author(s): Sandra Moriarty; Nancy Mitchell; William Wells
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 688
Description
For introductory courses in Advertising.
Moriarty teaches students about effective marketing.
Marketing Promotion
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