Marketing Research, Fifth Edition

by Alvin C. Burns - Louisiana State University; Ronald F. Bush - University of West Florida
Publisher: Prentice Hall
Copyright Year: 2006
Publishing Date: 2005/11/29
eText ISBN-10: 0-13-187437-3  
eText ISBN-13: 978-0-13-187437-4  
Print ISBN-10: 0-13-228035-3  
Print ISBN-13: 978-0-13-228035-8  
Pages: 696
eTextbook $96.33
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For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
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