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eText: 
ISBN-10 0-13-233657-XISBN-13 978-0-13-233657-4
Print: 
ISBN-10 0-13-233653-7ISBN-13 978-0-13-233653-6
Author(s): Roger J. Best
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 544
Description

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

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