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Principles of Marketing, Twelfth Edition by Philip Kotler - Northwestern University; Gary Armstrong - University of North Carolina Publisher: Prentice Hall Copyright Year: 2008 Publishing Date: 2007/02/27 eText ISBN-10: 0-13-238990-8 | eText ISBN-13: 978-0-13-238990-7 | Print ISBN-10: 0-13-239002-7 | Print ISBN-13: 978-0-13-239002-6 |
Pages: 736 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For the Principles of Marketing course.
The comprehensive, classic principles text
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