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Additional product details

eText: 
ISBN-13 9780132551816ISBN-10 0132551810
Print: 
ISBN-10 0132551799ISBN-13 9780132551793
Author(s): Tracy L. Tuten; Michael R. Solomon
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 272
Description

The social media content that students—and their future employers—need to have.

Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer’s toolbox.

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