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eText: 
ISBN-10 0132671387ISBN-13 9780132671385
Print: 
ISBN-10 0-13-266621-9ISBN-13 978-0-13-266621-3
Author(s): Fred R. David
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 400
Description

For undergraduate and graduate courses in strategy.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.

Combine this textbook withMyManagementLab! See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. MyManagementLab makes it easier for you to be a rock star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit MyManagementLab.com for more information.

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