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ISBN-10 0132672111ISBN-13 9780132672115
ISBN-10 0132671840ISBN-13 9780132671842
Author(s): Michael R. Solomon
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 640

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.