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ISBN-10 0132672278ISBN-13 9780132672276
ISBN-10 0132109816ISBN-13 9780132109819
Author(s): Donna W. Reamy; Deidra W. Arrington
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 336

For coursesthat integrate fashion, business, and economics; Fashion Merchandising; Survey of Fashion; Global Fashion Business.

Fashionomics gives students a fundamental understanding of economic principles and their direct application to the rational and decision-making of the fashion industry. From the Industrial Revolution to contemporary trends in textiles and fashion, this text explores business and economic theories through real-world, up-to-date examples applied to the fashion industry.