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ISBN-13 9780132725200ISBN-10 0132725207
ISBN-10 0132724146ISBN-13 9780132724142
Author(s): Angella L. Hoffman
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 288

For courses inRetail Buying, Merchandising Math, Merchandise Management, Advanced Buying, Strategic Merchandise Planning.

Bridging the gap between current merchandising math textbooks and retail buying textbooks,  The Fundamentals of Retail Buying with Merchandising Math incorporates both buying philosophies and merchandising math. The text's problem-based method of learning incorporates questions and problems that train the reader to think like a buyer and encourage group collaboration and critical thinking. Simulated exercises mimic real-life buying responsibilities. Additionally, the order of the chapters and content within each chapter mimic the training of an assistant buyer in a corporate buying office.  Providing a full, broad view of the retail buyer’s role, the text also includes the key merchandising math formulae that is the basis of all retail buying analysis.