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eText: 
ISBN-10 0132783789ISBN-13 9780132783781
Print: 
ISBN-10 0-13-278408-4ISBN-13 978-0-13-278408-5
Author(s): Steve Mariotti; Caroline Glackin
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 592
Description

For courses in Entrepreneurship, Small Business Management, and How to Start Your Own Business Courses in Continuing Education.

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

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