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ISBN-10 0132822547ISBN-13 9780132822541
ISBN-10 0132779781ISBN-13 9780132779784
Author(s): James Heskett
Publisher: FT Press
Copyright year: © 2012 Pages: 384

The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors.

Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book:

  • Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand."

  • Shows how culture can promote innovation and survival in tough times.

  • Guides leaders in linking culture to strategy and managing forces that challenge it.

  • Shows how to credibly quantify culture's impact on performance, productivity, and profits.

  • Clarifies culture's unique role in mission-driven organizations.

  • A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture.