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Additional product details

eText: 
ISBN-13 9780132895019ISBN-10 0132895013
Print: 
ISBN-10 0-7897-4906-8ISBN-13 978-0-7897-4906-2
Author(s): Brian Carter
Publisher: Que
Copyright year: © 2012 Pages: 300
Description

The Like Economy offers a complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his eleven years of experience helping companies double and triple their revenue online. This 100% revenue-focused book is packed with detailed techniques and useful case studies. Executives, managers, entrepreneurs, and marketers will find:

  • Clear, up-to-date answers about how Facebook can help their companies make money¿

  • ¿Specific guidance on using Facebook to support and supercharge existing marketing programs

  • ¿Detailed insights for crafting Facebook programs that reflect their unique products, services, and customers¿

  • ¿Up-to-the-minute techniques for attracting super-cheap, targeted clicks and fans with Facebook ads

  • ¿Indispensable help with creating pages that repel negative "brand-bashers"

  • Proven solutions for increasing visibility, deepening customer interactions, and translating community into profits

  • Drawing on his unsurpassed experience, Carter brings together today's most profitable techniques for copywriting, pay-per-click, influence, community management, online advertising/marketing, and more. Readers won't find hype, generalities, or old techniques that haven't worked in years. Every page of this concise, straight-to-the-point book is focused on one goal: earning maximum ROI from Facebook right now.

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