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Additional product details

eText: 
ISBN-10 013296984XISBN-13 9780132969840
Print: 
ISBN-10 0132953447ISBN-13 9780132953443
Author(s): Judy Strauss; Raymond Frost
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 496
Description

For courses in Internet Marketing or E-marketing.   Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

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