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ISBN-10 0133021998ISBN-13 9780133021998
ISBN-10 0132991268ISBN-13 9780132991261
Author(s): S. Tamer Cavusgil; Gary Knight; John R. Riesenberger
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 624

For courses in International Business.

An innovative teaching and learning system that captures the spirit of International Business.

Based on the authors’ collective teaching and working experience—as well as discussions with hundreds of practitioners, students, and faculty—International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos. 

The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.