Back to skip links

Additional product details

eText: 
ISBN-13 9780133078459ISBN-10 0133078450
Print: 
ISBN-10 0-13-307835-3ISBN-13 978-0-13-307835-0
Author(s): Marian Burk Wood
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 224
Description

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.