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ISBN-13 9780133088076ISBN-10 0133088073
ISBN-10 0133088014ISBN-13 9780133088014
Author(s): Mark A. Moon
Publisher: Pearson FT Press
Copyright year: © 2013 Pages: 300

Salespeople work with customers every day: they have invaluable information about what these customers plan to buy. Marketers focus every day on competitive activity, new products, promotional events, and pricing changes -- all of which profoundly shape customer demand. By engaging sales, marketing, and other business functions, supply chain professionals can create demand forecasts that are far more accurate -- and far more valuable in driving their plans and strategies. Now, pioneering expert Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals at all levels in any business, government, or military organization, Moon covers all this, and more:  

  • What DSI is and how it differs from SandOP

  • Symptoms of failures to integrate demand and supply

  • Characteristics of successful DSI implementations

  • Demand Forecasting as a management process

  • Understanding and applying the right qualitative and quantitative forecasting techniques

  • Reflecting market intelligence in forecasts

  • Measuring forecasting performance

  • Achieving state-of-the-art demand forecasting

  • Managing Demand Reviews