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ISBN-13 9780133114232ISBN-10 0133114236
ISBN-10 0789750066ISBN-13 9780789750068
Author(s): Chris Brogan
Publisher: Que
Copyright year: © 2013 Pages: 256

In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn:

  • How Google+ is different, and why the difference matters

  • Where to start after you sign up

  • How to define effective Google+ strategy and tactics

  • How to integrate Google+ into current online/digital strategies

  • How customers are using Google+ -- and what they're looking for

  • How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees

  • How to use Circles to organize contacts and interactions far more effectively

  • How to create posts that draw attention and spark conversations

  • How to build a simple, low-cost content strategy

  • How to grow an audience and share others' valuable content

  • Tips and tactics for going way beyond the basics