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ISBN-10 0133116964ISBN-13 9780133116960
ISBN-10 0133083578ISBN-13 9780133083576
Author(s): Fraser P. Seitel
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 456

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.