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ISBN-10 0133147169ISBN-13 9780133147162
ISBN-10 0-13-307692-XISBN-13 978-0-13-307692-9
Author(s): American Hotel & Lodging Educational Institute
Publisher: Educational Institute
Copyright year: © 2005 Pages: 500

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.