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ISBN-10 0133384160ISBN-13 9780133384161
ISBN-10 013338411XISBN-13 9780133384116
Author(s): Stephen Spinelli; Heather McGowan
Publisher: Pearson FT Press
Copyright year: © 2014 Pages: 312

Innovation can be taught. Innovation Through Collaboration shows how. It introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies.

Building on the Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, Dr. Stephen Spinelli, Jr. demonstrates the tight linkages between innovation and opportunity recognition, and shows how to identify relevant opportunities more effectively than ever before. He covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, social and environmental capital, financial resilience, culture, strategy, and more. Spinelli concludes with a full chapter on innovation cycles and traps.

Innovation Through Collaboration will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it.

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