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ISBN-13 9780133428032ISBN-10 0133428036
ISBN-10 0133427889ISBN-13 9780133427882
Author(s): Robert Kemp; Jeffrey Waybright
Publisher: Prentice Hall
Copyright year: © 2015 Pages: 768

Understanding financial accounting as the language of business.


Once students see that accounting is the language of business, they are on their way to academic and professional success. Financial Accounting, Third Edition translates the essentials of accounting to students so they understand why and when financially sound decisions are made in business today.


Teaching and Learning Experience


This program presents a better teaching and learning experience—for you and your students. With Financial Accounting, Third Edition you will,


  • Personalize learning with MyAccountingLab®: MyAccountingLab provides instructors with a rich and flexible set of course materials, along with course-management tools that make it easy to deliver all or a portion of your course online.

  • Use a text with strong pedagogy tools to create a clear learning path: Students are able to acquire, understand, and retain important information by completing exercises, learning key terms, participating in discussion questions, following critical thinking activities and more.

  • Present fundamental accounting principles by using current real-world examples: Up-to-date information prepares students for working in their field.

  • Illustrate tough concepts using visuals: The text presents the connection between accounting equations and big picture concepts by using striking visuals.

  • Note: You are purchasing a standalone product; Mastering does not come packaged with this content. If you would like to purchase both the physical text and Mastering search for ISBN-10:0133769054/ISBN-13: 9780133769050. That package includes ISBN-10: 0133427889/ISBN-13:9780133427882 and ISBN-10:0133450090/ISBN-13: 9780133450095. My_Lab/Mastering is not a self-paced technology and should only be purchased when required by an instructor.