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ISBN-10 0133448800ISBN-13 9780133448801
ISBN-10 0133448754ISBN-13 9780133448757
Author(s): Council of Supply Chain Management Professionals; Robert M. Frankel
Publisher: Pearson FT Press
Copyright year: © 2014 Pages: 208

For supply chain management students and practitioners to effectively address tomorrow’s complex challenges, they must gain experience in recognizing problems, identifying and evaluating potential solutions, and designing methods of implementation. For students entering the field, business case analysis is the best available substitute for hands-on, sleeves-rolled-up experience. For professionals, business case analysis represents a unique opportunity to become familiar with a wide range of scenarios, anticipate future challenges, and prepare for career growth. This book provides multiple, realistic, fact-based scenarios for both academic and managerial analysis of supply chain problems across a wide spectrum of contexts.

Its award-winning, custom-designed scenarios have been written by world-renowned experts commissioned by the Council of Supply Chain Management Professionals (CSCMP) and edited by Robert M. Frankel. Each case addresses multiple supply chain/logistics domains, touches multiple functional aspects of the firm, and fully reflects the complexities of modern supply chain management. Readers will be introduced to the field’s latest best practices and more importantly, they will learn how to integrate a wide array of functional activities, from forecasting and demand planning through order fulfillment and post-sales service.