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Additional product details

eText: 
ISBN-13 9780133508239ISBN-10 0133508234
Print: 
ISBN-10 0-13-350632-0ISBN-13 978-0-13-350632-7
Author(s): Norman M. Scarborough; Jeffrey R. Cornwall
Publisher: Prentice Hall
Copyright year: © 2015 Pages: 936
Description

For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.

  • Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.

  • Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

  • Three Ways to Study
    with eTextbooks!

    • Read online from your computer or mobile device.
    • Read offline on select browsers and devices when the internet won't be available.
    • Print pages to fit your needs.

    CourseSmart eTextbooks let you study the best way – your way.