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eText: 
ISBN-13 9780133509878ISBN-10 0133509877
Print: 
ISBN-10 0321947975ISBN-13 9780321947970
Author(s): Kristofer Layon
Publisher: New Riders
Copyright year: © 2014 Pages: 208
Description

Product management improves the odds that web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

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App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do students know that they are designing things that will be useful and, ultimately, successful?

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That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

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